dr Barbara Zych
CEO of Employer Branding Institute, global HRxAI speaker
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In the world of technology, they call me the doctor of meaning. I help leaders and organizations build meaning at work in the era of artificial intelligence. I believe technology doesn’t have to take away our humanity – it can strengthen it.
As the CEO of Employer Branding Institute, author, and creator of the EBnavi.com platform, I combine AI, neuroscience, and data with positive psychology, mindfulness, and the idea of values-driven work. I co-created the first postgraduate program in Poland on “AI in HR” and lead international projects supporting the development of organizations and people in the new work reality. I serve as a juror and lecturer at major HR competitions in China, India, and the Americas. I am building the world’s largest global EB community under the name EBstars.
Today I live where the Polish writer Sienkiewicz once rested – with a view of the forest, a garden, and fast internet that allows me to work globally without giving up living locally. I find peace paddleboarding on rivers, and my passion is innovation in psychotherapy.
dr Anna Syrek-Kosowska,
Prof. AWSB
Managing Partner at ASK Expert (Bioss International Network)
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A recognized expert in leadership potential assessment and development within strategic talent management processes. She specializes, among others, in diagnosing cognitive complexity—a competence key to effective leadership in conditions of uncertainty and change. For 25 years she has been helping leaders and organizations build competitive advantage based on mature management and psychological knowledge of human development. She collaborates with the boards and management teams of the largest global corporations and leading Polish companies as a psychologist, mentor, trainer, and supervisor. She was the first Polish woman accredited by the prestigious Coaching Supervision Academy in London (app. ICF, acc. EMCC). Honorary Vice President of The International Society for Coaching Psychology (Poland). She is also educated and experienced in psychotherapeutic work (psychodynamic psychotherapy, SFA).
She works as an Associate Leadership Coach with the leading global consulting company Center for Creative Leadership (TOP5 Executive Education).
Lecturer in MBA programs and co-author of postgraduate programs #AcademyofProfessionalCoaching and #BusinessDevelopment at WSB Academy. She also collaborates with Kozminski University, SWPS University, and the Warsaw School of Economics Business School.
Author of numerous scientific and popular science publications, commentator, and expert cited in media such as Forbes, Puls Biznesu, TVN24, Onet.pl, Twój Styl, Personel i Zarządzanie, Magazyn Coaching Review, Polskie Radio.
Co-author of the book “Leadership Update. The New Reality. Insights for Leaders” (PWN), where – together with Wojciech Żytkowiak-Wenzel – she analyzes the impact of contemporary social and technological changes on management style and leadership competencies.
Guests
dr Konrad Maj
Head of the HumanTech Center, SWPS University
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His research focuses on the social and psychological aspects of new technologies, especially artificial intelligence and social robotics. Author of numerous academic publications. Chair of the organizing committee of the international HumanTech Summit conference. Named among the 25 most outstanding graduates of SWPS University in its 25-year history. Winner of the “Science Popularizer” award organized by the Ministry of Education and Science (2023). Frequently appears in the media – radio, television, and press – popularizing psychology and commenting on current social events.
dr Paweł Fortuna
Expert in Positive Cyberpsychology, KUL
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Psychologist, PhD in the humanities, Assistant Professor at the Department of Experimental Psychology at the Catholic University of Lublin, affiliated researcher at the Centre for Positive Health Sciences at RCSI in Dublin, lecturer at Kozminski University and SWPS University. He introduced and develops positive cyberpsychology (studies on beneficial human–computer interactions), conducts research on technology adoption, techno-empowerment, and the reception of artificial intelligence. He leads validation teams for a method measuring technology users’ well-being (METUX). Author and co-author of nearly 20 books, including co-editor of the upcoming textbooks Business Psychology and Positive Psychology of Business (2026). Three-time winner of the Teofrast Award for the best psychology book (Positive Psychology of Failure, among others), and four-time winner of the “Book for Trainer” award from the Polish Society of Business Trainers (Persuasion in the Trainer’s Work, among others). His latest book Optimum. The Idea of Positive Cyberpsychology received the main award from the Polish Society for Positive Psychology. Member of ZAiKS, songwriter and composer (biggest hit: Dziewczyna szamana, winner of 5 Fryderyk Awards). Initiator of many social initiatives, including the Human Face of Business Conference and the Psychological News Conference – Aktualia.
dr Paweł Korzyński
Vice-Rector for Research and Faculty Development, ALK
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Paweł Korzyński is Vice-Rector for Research and Faculty Development and Head of the Department of Human Resource Management at Kozminski University. Between 2011–2018 he was a visiting fellow at Harvard University, and between 2016–2020 at INSEAD Business School. His research interests include human resource management, leadership, and technology (social media platforms, generative artificial intelligence, robotics). He has published extensively in respected international journals, including European Management Journal, Internet Research, Asia-Pacific Journal of Human Resources, International Journal of Manpower, Journal of Managerial Psychology, Business Horizons, and Harvard Business Review.
Beyond academia, he works on HR consulting projects, supporting companies in initiatives that improve HR processes.
Paweł also serves as Editor-in-Chief of the Central European Management Journal and as a subject editor at the European Management Journal.
Filip Dębowski
// Technohumanist
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He helps individuals and companies make wise use of the potential of new technologies. He leads development processes, training sessions, workshops, keynote lectures, and consultations on practical applications of AI, digital hygiene, AI hygiene, and future skills.
Trainer (with over 1,300 hours in training rooms, having worked with PKO BP, BNP Paribas, ING, PZU, Samsung, the Polish Space Agency, PwC, and many others); educator (since 2021 he has supported youth, parents, and teachers in the areas of digital hygiene and online violence, visiting more than 200 schools across all Polish regions); and speaker (presented at over 150 events, including Infoshare, Mobile World Congress in Barcelona, University of Cambridge, and the Polish Embassy in Washington).
Agnieszka Bochacka
Manager and Expert in Transformation, Technology, and Change Management
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Agnieszka Bochacka is a recognized expert in digital transformation with over a decade of international experience across key sectors of the economy – from IT, through FMCG and media, to automotive and financial services. She developed her career at PwC, Deloitte Digital, Maspex, and 4F.
She is the author of the world’s first methodology of digital transformation certified by APMG – Digital Transformation Foundation – making her one of the leaders setting standards for this field’s development. She actively contributes to building professional communities as President of Singularity University Cracow Chapter and founder of the Transformation team at PMI Poland Chapter.
She serves as Program Director of the postgraduate program “Modern Technologies and Digital Transformation” at the Cracow University of Economics – Cracow School of Business, and also teaches at EY Academy of Business. She was previously affiliated with ICAN Institute. She authored an original organizational transformation audit model that forms the basis of her doctoral thesis, integrating technological and human perspectives to offer a comprehensive approach to change management.
Agnieszka has been recognized as a LinkedIn Top Voice in digital transformation and honored with titles such as “Strong Woman in IT,” “Sustainable Development Leader,” and “Futurist of the Year.” As a mentor in programs like #DareIT and #MIT EF CEE, she supports women in tech and startups in the CEE region. She is a regular speaker at national and international conferences, inspiring leaders to consciously shape the future in an era of dynamic technological change.
Anna Kovbasiuk
Scientist, Data Analyst, and Neuropsychologist
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Anna Kovbasiuk is a researcher, data analyst, and neuropsychologist passionate about studying human–computer interaction and the phenomenon of disinformation. She teaches programming, statistics, and data analysis at Kozminski University and neuroscience at SWPS University, supporting the development of a new generation of professionals. She publishes in renowned scientific journals in collaboration with scholars from Cornell University, MIT, and Quinnipiac University. Beyond academia, she transforms scientific knowledge into real solutions for business. She is also a science communicator, aiming to help society navigate modern challenges.
New skills and professional opportunities
Expand your ability to support and develop people and teams, based on the latest psychological and technological knowledge.
Holistic approach
The course combines various aspects of psychology with modern technologies, providing a comprehensive understanding of the connection between them.
Community support
Participants gain access to an active community, enabling knowledge sharing, exchange of experiences, and support in developing competencies.
mentors, coaches,
and trainers
working with clients on building
Human+AI teams
HR and Learning &
Development specialists
working with leaders and employees
on AI implementation
organizational leaders
and team managers
working with teams on adopting
AI into their organizations
When, how, where?
We meet once a week ONLINE, always from 5:00–9:00 PM.
AI in Practice – Human+ Foundations
Kick-off + essential AI basics (5:00–9:00 PM)
Cognitive Flexibility and Adaptation to Change
How to encourage people to embrace AI and use it creatively?
Digital Resilience and Critical Thinking
How to think critically in a world of deepfakes and assess what is true?
Managing Emotions and Communication with AI
How to communicate with AI and build Human+AI hybrid teams?
New Productivity (Smart Work)
How to work effectively and creatively without risking burnout?
Ethics and Decision-Making in an Algorithmic World
How to make decisions and delegate tasks in Human+ AI teams?
Identity and Sense of Meaning in the World of AI
How to build a sense of purpose in work when more tasks are being taken over by agents?
Why it’s worth it — what you get?
Participants of the course can expect nothing but the best!
Pricing